Advertising represents a key component of the educational campaign.
To ensure that policy makers in particular understand the important financial and retirement security protection life insurers provide American families, ads will run throughout the year in publications popular with Capitol Hill insiders and the administration.
These include Roll Call, The Hill, Politico, CongressDaily AM and Congressional Quarterly Today, as well the corresponding websites of these publications and other popular sites. We also have a spot airing on WTOP radio during morning drive time in the Washington, D.C. region.
Listen to radio spot 1: “Boring”
Listen to radio spot 2: “Lullaby”